Hublot To Be New Official Ferrari Watchmaker

Hublot has become the watchmaking partner of Ferrari, marking a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies. The new agreement was recently announced by Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President of Ferrari SpA, at the Mugello international circuit near Florence, the traditional event rounding off the Ferrari sports season. As the “Official Watch” of Ferrari, “Official Timekeeper” of Ferrari, “Official Timekeeper” of Scuderia Ferrari, “Official Watch” of Scuderia Ferrari, “Official Timekeeper” of the Ferrari Challenge, and partners in Ferrari special events, Hublot will undoubtedly be creating exclusive new watch collections and will participate in various sponsorship activities. “Exclusivity, technology, passion, style: Hublot and Ferrari share many core values and this new partnership between two such highly prestigious brands is an important milestone for both,” explains Luca Cordero di Montezemolo. “Being here at Mugello with so many of our clients, tifosi and hundreds of stunning Ferraris has provided us with the perfect opportunity to announce the start of an all-round collaboration that will see Hublot flanking us in our activities in the coming years”. “This collaboration, rich in a host of synergies, gives Hublot a massive boost along the road,” added Jean-Claude Biver.