Swizz Beats is married to Alicia Keys. Together, they have a son named Egypt, which I like to think was a nod to Mercyful Fate. After all, Swizz hasn’t let himself be pigeonholed in the hip-hop producer role in which he first rose to prominence (see DMX’s “Rough Ryders Anthem”): He’s also a solo artist and a painter/designer. I suppose his multidisciplinary interests appealed to Lotus CEO Dany Bahar, as Mr. Beatz just been appointed the company’s Vice President of Global Design and Creative Marketing. I assume that Bahar’s plan is to trade on the erstwhile Kasseem Daoud Dean’s street cred to pry the urban elite out of their be-blinged Lambos and into some Lotus product, part of Behar’s increasingly strange plan to move the maker of extra-leggera oddball sports cars further upmarket.
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