Monday, 10 June 2013

TVR Is Back

A few days ago, TVR placed a teaser image on its official webpage announcing what appeared to be a possible revival of the brand. Today, the teaser image changed and it says: "The distant rumble of rumors has turned to thunder and TVR is back in Britain!" Along with this teaser image, Les Edgar - the marque’s incoming director - has offered new details in an official interview with Top Gear. Edgar said he purchased the TVR name from the former Russian owner, Nikolai Smolenski, and now has plans for the sports car brand. He also promised that the new TVR "won’t make the mistakes that have been made in the past." Edgar is best known for developing video games and reintroducing Aston Martin to GT racing, so you can say he has plenty of knowledge to pull off this revival. As a result, the TVR name will be kept in the automotive sphere. "We bought TVR for what it is, and we don’t want to dilute that. We want to build on the DNA, and that’s unlikely to apply to anything but cars." (topspeed)

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