Ford has come under heavy criticism and issued a subsequent apology
over an advertising campaign which depicts celebrities bound, gagged and
stuffed into the boot of an Indian-made small sedan. Three separate posters have emerged online attempting to showcase
the Ford Figo, a compact sedan built for the Indian domestic market. The images were reportedly produced by an Indian advertising firm
during one of its brainstorming sessions for Ford, but weren't supposed
to be uploaded online. "[We] deeply regret the publishing of posters that were distasteful
and contrary to the standards of professionalism and decency within WPP
Group," a statement from the agency read on the UK's Daily Mail website. "These were never intended for paid publication and should never
have been created, let alone uploaded to the internet. This was the
result of individuals acting without proper oversight and appropriate
actions have been taken within the agency." The drawings attempt to exploit the Figo's spacious cargo area with
the punch line: ''Leave your worries behind with the Figo's extra-large
boot''. One drawing features Paris Hilton with reality television
counterparts Khloe, Kourtney and Kim Kardashian, who are tied up and
bound while they squeeze into the back of the car. In a second drawing, former Italian Prime Minister Silvio Berlusconi
poses with three scantily clad women who are similarly bound and tied. A third version shows Formula One driver Michael Schumacher behind
the wheel of the car while his race car rivals, Sebastian Vettel, Lewis
Hamilton and Fernando Alonso suffer in the back. Ford has also issued a strongly-worded apology and condemned the agency over the drawings. "The posters are contrary to the standards of professionalism and
decency within Ford and our agency partners. Together with our partners,
we are reviewing approval and oversight processes to help ensure
nothing like this ever happens again," the company said in a statement.
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