Seiko Announces New "XNY" Watch Brand

The Seiko Corporation of America launched its newest watch brand, XNY™, which it says was influenced by a fusion of what both fashion and cultural independence represent. XNY watches capture youthful energy, artistic diversity and the powerful strength of New York City, according to the brand.  XNY is being introduced exclusively at Macy's nationwide with prices ranging from $120 to $220. The XNY line taps into current and emerging trends in youth culture that find their influences in music, arts, fashion and design and feature two categories. One category, influenced by a 1980's throwback street style with a current flair, features modern interpretations of classic watch styles with high contrast details as well as sleek minimalistic designs with strong presence. The second category features watches with a durable, rugged look that is inspired by a combination of vintage, military, handmade and industrial styles.