James Brown - "It's A Man's Man's Man's World" (2012 Video Challenge Winner)

French director Xavier Fauthoux has won the James Brown Music Video Challenge 2012, sponsored by Saatchi & Saatchi, Universal, the James Brown Estate, Genero.tv and Bug. Fauthoux will get the chance to work on a live project in a Saatchi office and his work will be featured at a BUG event on London’s South Bank on August 30. He says:“ I tried to describe the richness of James Brown’s life. James Brown was a force of nature, a gift from heaven. He invented funk, but it was a symbol of freedom and success for millions of Black Americans fighting for their civic rights, who saw him as a source of hope and pride.” Quite so, and here it is.