Swiss watch manufacturer Audemars Piguet has signed up the hottest name in tennis, Novak Djokovic, as its latest brand ambassador.
Djokovic’s signing is announced following a ‘discreet visit’ to the Audemars Piguet workshop in Switzerland’s Vallée de Joux earlier this year, where the sportsman declared himself “deeply impressed” by the watchmaking skills he observed. He will now appear in the promotional and marketing material for Audemars Piguet’s new watch models. The Serbian player, who this week served his way into the second round of the prestigious US Open, became the world number one player in July, when he won his third Grand Slam title at Wimbledon. The-24-year-old player has seen his profile soar in 2011, having notched up nine tournament wins this year so far, including the Australian Open and five Masters 1000.
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