Gremlins Are Back In This European Snickers Ad

Artem, an award-winning physical special effects company, was approached by the French advertising agency CLM BBDO to work on a new European campaign for Snickers. The team were asked to bring to life one of the gremlins from the iconic 1984 movie, Gremlins, executive produced by Steven Spielberg. To recreate the hungry little monster, Artem technicians made a sophisticated and lifelike animatronic hand puppet. The gremlin had a moving body, head, arms, hands, eyes, mouth, ears and brows, and took three people to operate - Artem even brought in a specialist puppeteer to bring life to the performance. You can watch the commercial below.