Monday 18 August 2014
House Of Mamba LED Basketball Court
AKQA teamed up with Nike
to develop a full-sized LED basketball court for the Nike RISE
basketball tour that is currently taking place across China. The court
utilizes motion-tracking and reactive LED visualization to train and
challenge the players through authentic drills based on Kobe Bryant’s
own training. Bryant recently trained with 30 players from across China on the
court in Shanghai during the mentor phase of the RISE tour – which
offered young Chinese basketball players the chance to compete at the
Nike World Basketball Festival in Barcelona next month.
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