Japanese advertising agency TBWA\Hakuhodo partnered up with a
well known whiskey company Suntory to create the world’s first 3D-milled ice
cubes. ‘3D on the Rocks’ is the title of this latest ad campaign for Japanese
liquor company in which they amazingly use CNC router technology to create extremely
detailed ice cube sculptures. All these incredible creations are the result of a
time-consuming modeling process and took between one and six hours to complete.
The final designs include a great white shark, an astronaut, the Statue of
Liberty, and Michaelango’s David.
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